Best Customer Focus
Immediately improve the performance of your business development
You can quickly elevate the performance of your new
business development team. It just takes laser-focus on
improving behaviors that atttract, deliver and retain
customers that fit your target customer profile.
The process and methodology for breaking
Best Customer Focus is a process that helps you focus
your team on establishing target customer profiles best
suited to the individual rep. and to the company. Your team learns to:
● Quantify customer profitability
● Evaluate unique strengths of the company and individual reps.
● Define the company’s best customer in practical, meaningful terms
● Understand your customers’
business and enterprise issues
● Zero in on the impact your solutions have on your best customers
● Develop Impact Messages that get attention and drive commitment
● Manage selling time for maximum efficiency and results
A unique, structured approach.
Based on proven results, Best Customer Focus goes far beyond tactics and techniques that are no
longer effective in today's highly competitive markets. Participants learn to orchestrate business development activities designed for acquiring the right customers, at the right time. They use selling
time efficiently to maximize closing.
Hands-on, real world tools make all the difference.
The Customer Acquisition Planner (CAP) gives your team the roadmap and confidence they need to
attract your best customers.
A comfortable fit for any organization.
Best Customer Focus provides a plan and tool set that integrate smoothly with any organization’s
culture and style. You strengthen your business with new skills that help your team proactively manage
their new customer acquisition activities and relationships.