Strategic Sales Plan
Strategic management for the company's senior sales executive.
The realities of today’s volatile economic environment mandate a new strategic sales plan for the senior leaders
of the professional selling organization.
Old methodologies and techniques for managing and growing a sales organization will no longer work. To
survive and prosper today, senior sales leaders and senior executives must develop sound sales strategies and
execution plans for preserving key and strategic customers, expanding sales with their most profitable customers, and focusing on bona fide opportunities that reflect the reality of limited resources and support the company’s business strategy.
The process and methodology for breaking through.
Strategic Sales Plan™ applies the strategic planning process to managing the enterprise sales organization. Senior sales executives get tools designed to build and increase profitable sales in any economy. Our online
course and optional workshop allows sales leaders to:
Develop a strategic sales plan for the organization that aligns with corporate strategy
Provides an exciting and inspiring vision that clearly communicates where you want to take the selling
Craft a useful working mission that communicates performance standards and accountabilities for
delivering your promises to investors, stockholders, senior management, employees, suppliers and
Develop strategic objectives that guide short-term and long-term selling activities designed to
produce sustainable results
Use a tool for situation appraisal that provides you with up-to-the-minute knowledge of external and
internal issues you must address
Evaluate your assets (people and technology).
Specify performance accountabilities and construct a plan for reallocation where required
Discover opportunities for immediate results and decide on what NOT to focus
Uncover your organization's Invisible Advantages
A unique, structured approach.
Based on proven results, Strategic Sales Plan™ provides tools that senior executives and boards use to manage
the enterprise. You strengthen your organization with new skills and a strategic approach to managing the selling organization.